Lättfattlig Collection for IKEA SwedenHome Decor, Soft Goods
Lättfattlig Collection for IKEA Sweden
The brief from IKEA was to create a back-to-school collection for college-aged students. Many among this demographic purchases what they can afford, and then as they exit school, they discard most of what they own in order to purchase more ‘adult’ items. For this reason, the proposal to IKEA was for a collection that would be as environmentally friendly as possible. Unbleached papers and cottons were chosen, with every material as recyclable as possible. A ‘pop’ of color became integral to the design to add excitement and vibrancy.
The result was the Lättfattlig Collection for IKEA Fall 2016.